Blog

January 26, 2023

In a downturn economy, companies often face reduced demand and tight budgets, making it more challenging to drive revenue growth. However, implementing revenue operations (RevOps) can help companies navigate these challenges and continue to drive growth.

RevOps is a cross-functional approach that aligns and optimizes a company’s sales, marketing, and customer success efforts to drive revenue growth. By integrating technology, processes, and people, RevOps can help companies improve their revenue-generating activities’ efficiency and effectiveness. In a downturn economy, RevOps can provide several benefits that can help companies to continue to drive growth, including:

Improving alignment: By bringing together the sales, marketing, and customer success teams, RevOps can ensure that all revenue-generating activities are aligned and working towards the same goals. This can help companies to focus on the most effective revenue-generating activities and reduce wasted resources.
Streamlining processes: By standardizing and automating processes across the revenue-generating teams, RevOps can improve efficiency and reduce errors. This can help companies save time and resources, particularly valuable in a downturn economy.
Enhancing data insights: By integrating data from different teams and sources, RevOps can provide a holistic view of the customer journey and identify areas for improvement. This can help companies understand where to make the most impact and drive revenue growth.
Improving forecasting and planning: By providing a more accurate picture of pipeline and revenue, RevOps can help companies to improve forecasting and planning. This can lead to better budgeting and resource allocation, which can be critical in a downturn economy.
Enhancing scalability: By providing a foundation for growth and expansion, RevOps can help companies scale their revenue-generating efforts, even in a downturn.

Overall, RevOps can provide a valuable framework for companies to navigate a downturn economy and continue to drive revenue growth. By aligning and optimizing their sales, marketing, and customer success efforts, companies can focus on the most effective revenue-generating activities, improve efficiency, and enhance scalability, which ultimately helps to drive growth in a difficult economic environment.

by amotz@edgeomc.com

February 3, 2020

I needed some time to reflect on something that touched me, like others, to the core.

Kobe Bryant is dead. At the age of 41, Kobe Bryant boarded a helicopter with his 13 year old daughter and seven other people. They all died. I don’t know anyone who didn’t feel as if they’re punched straight in the stomach when they got the news. People who hardly know what a basketball court looks like knew who Kobe was. That’s the kind of person Kobe Bryant was. He didn’t pretend to be perfect and that knowledge or understanding was probably a driving force behind his hard work ethics. Talent is a combination of ability and commitment. Kobe Bryant had both at levels hardly ever seen before from a basketball player. His transition from sports to business showcased the same determination and talent. He had a bright future ahead of him and will be greatly missed by many.

Hours after his death, at the Staples Center came Alicia Keys to host The Grammys and proved that much like Kobe, she too is made of something special. What Alicia Keys did was nothing short of remarkable. The ability to navigate through the huge loss this country experienced to a music awards show in a compassionate, positive way is a skill reserved for true leaders. Time and again Keys proves (as if she needs to prove something) that the greater good of the people is her first priority. Using the largest platform, she promotes social justice, women empowerment and environmental awareness. Much Like Kobe Bryant, who was more than a basketball player, Alicia Key is more than a songwriter or performer.

Becoming a leader requires one to focus on their own hard work and determination, while keeping a humble and open-minded view on their environment. Celebrating one’s self success, while keeping in mind that others to follow should have at least the same opportunity as you did. Hardly an easy task, the more challenging aspect of the task is to actually recognize leaders around you. Being able to encourage, empower, promote and nourish a positive leader is a skill on its own. Many of us are too preoccupied or blinded by our own agenda and ego to admit that we are witnessing a leader. Kobe Bryant and Alicia Keys both had to have a supportive system and environment around them. One that encouraged them during difficult times, pushed them through challenges and setbacks, loved and cherished their efforts at times when results didn’t align with their efforts.

My takeaway from Kobe Bryant’s tragic death is to look for the new leaders around me. Look for those who can continue and create, innovate and change, then provide them with the support they need to flourish. Working with entrepreneurs is surely the place to be for that purpose.

by amotz@edgeomc.com

January 27, 2020

Recently at a conference I was approached by a CEO of a company in the service sector. Mr. Smith (not his real name) and I had a short and positive conversation during which he told me a bit about his business, asked about mine and suggested we should connect again back in NYC. Few days later, in response to my follow up email Mr. Smith asked me if I can remind him of my services and how we met. I replied back describing some of my experience and background and put it out there that there might be some room for synergies. In response to that email, I received the following line: “I strictly do service X for industry Y. How can you help me?”

I must admit that I was thrown off, perhaps even aggregated by the email. I then realized how great of an opportunity it is to discuss some of my own services in a more granular way. Helping entrepreneurs answer questions they didn’t even think asking is a major reason for why I started my own business to begin with. And so, if you’re an entrepreneur, a business owner, an executive, a manager or an employee wondering what is it that we at Edge OMC do that might be of value or benefit you and the business you’re part of – please keep reading.

As mentioned above, we try to bring up questions that were either not discussed in the past or simply ignored. We don’t necessarily think that we have all the answers but we do believe that communicating such questions is a key element in the quest for some answers. Generally speaking, we put a lot of emphasis on positive communication during our work. In addition to the questions we ask, we also focus on the decision making process. Asking many questions is very different than asking some good questions. Furthermore, asking the right questions and taking the wrong actions is a waste of valuable resources, which is why we also focus on installing or nourishing a healthy decision making process. The above combination, good communication and a healthy decision making process can be applied to many business aspects. Examples of challenges we tackled in the past include improving conversion rates for sales and marketing teams; preparing companies for capital raise; develop, apply and benchmark processes and procedures for human capital, finance, service and operations departments; branching nationally and internationally and more.

Our goal is to be a part of a positive change. Our organization can do so by providing a specific solution to a single or a number of challenges faced – or about to be faced – by an your organization. Alternatively or in addition to the above, we can also establish a longer term relationship, including a financial empowerment in the form of credit lines, working capital, participation\syndication, warehouse facilities, secured and unsecured loans and more.

This is the email I wrote back to Mr. Smith:

“Thank you for asking that question. I wasn’t aware of the fact that you’re looking for help. Now that I am, perhaps we can discuss some of the challenges you’re facing, and together work on a plan that will aim to not only answer those questions and provide immediate solution, but will also provide you with tools that can help you better face different and similar conditions in the future. We believe that every businessman and businesswoman should be equipped with a growing set of innovative, creative and empowering skills.”

YouTube, YouTube, www.youtube.com/watch?v=2Q_ZzBGPdqE.

by amotz@edgeomc.com

January 22, 2020

A fundamental change introduced by the online lending industry highlights the relationship between a borrower and a lender. No longer a large financial institution dictates the transaction’s terms and tempo. The small business owners have spoken their priorities; speed over rate, accessibility over term. Online lenders- on their own part of the small business community- are able to service a small business so well and effectively because both sides understand the magnitude of working capital to a business success. More so, as the industry grows, and more players are entering the arena the merchant is the one getting the upper hand during negotiation. The evidence to support this successful model can be seen both on the macro and micro level. Across the globe, small businesses data shows exponential growth. Unemployment is at its lowest level since WWII. Wages are up. Longevity of small businesses is higher. Empowered by data availability and granularity, small business owners across all industries enjoy process analysis tools that helps them improve their decision making process and run their business in a more efficient and effective way.

Revenue Operations in a downturn economy

Between Kobe Bryant and Alicia Keys

“How can YOU help me?”

Working Capital for Your Business

Revenue Operations in a downturn economy

Between Kobe Bryant and Alicia Keys

"How can YOU help me?"

Revenue Operations in a downturn economy

Between Kobe Bryant and Alicia Keys

"How can YOU help me?"