January 26, 2023

In a downturn economy, companies often face reduced demand and tight budgets, making it more challenging to drive revenue growth. However, implementing revenue operations (RevOps) can help companies navigate these challenges and continue to drive growth.

RevOps is a cross-functional approach that aligns and optimizes a company’s sales, marketing, and customer success efforts to drive revenue growth. By integrating technology, processes, and people, RevOps can help companies improve their revenue-generating activities’ efficiency and effectiveness. In a downturn economy, RevOps can provide several benefits that can help companies to continue to drive growth, including:

  • Improving alignment: By bringing together the sales, marketing, and customer success teams, RevOps can ensure that all revenue-generating activities are aligned and working towards the same goals. This can help companies to focus on the most effective revenue-generating activities and reduce wasted resources.
  • Streamlining processes: By standardizing and automating processes across the revenue-generating teams, RevOps can improve efficiency and reduce errors. This can help companies save time and resources, particularly valuable in a downturn economy.
  • Enhancing data insights: By integrating data from different teams and sources, RevOps can provide a holistic view of the customer journey and identify areas for improvement. This can help companies understand where to make the most impact and drive revenue growth.
  • Improving forecasting and planning: By providing a more accurate picture of pipeline and revenue, RevOps can help companies to improve forecasting and planning. This can lead to better budgeting and resource allocation, which can be critical in a downturn economy.
  • Enhancing scalability: By providing a foundation for growth and expansion, RevOps can help companies scale their revenue-generating efforts, even in a downturn.

Overall, RevOps can provide a valuable framework for companies to navigate a downturn economy and continue to drive revenue growth. By aligning and optimizing their sales, marketing, and customer success efforts, companies can focus on the most effective revenue-generating activities, improve efficiency, and enhance scalability, which ultimately helps to drive growth in a difficult economic environment.

February 3, 2020

I needed some time to reflect on something that touched me, like others, to the core. 

Kobe Bryant is dead. At the age of 41, Kobe Bryant boarded a helicopter with his 13 year old daughter and seven other people. They all died. I don’t know anyone who didn’t feel as if they’re punched straight in the stomach when they got the news. People who hardly know what a basketball court looks like knew who Kobe was. That’s the kind of person Kobe Bryant was. He didn’t pretend to be perfect and that knowledge or understanding was probably a driving force behind his hard work ethics. Talent is a combination of ability and commitment. Kobe Bryant had both at levels hardly ever seen before from a basketball player. His transition from sports to business showcased the same determination and talent. He had a bright future ahead of him and will be greatly missed by many. 

Hours after his death, at the Staples Center came Alicia Keys to host The Grammys and proved that much like Kobe, she too is made of something special. What Alicia Keys did was nothing short of remarkable. The ability to navigate through the huge loss this country experienced to a music awards show in a compassionate, positive way is a skill reserved for true leaders. Time and again Keys proves (as if she needs to prove something) that the greater good of the people is her first priority. Using the largest platform, she promotes social justice, women empowerment and environmental awareness. Much Like Kobe Bryant, who was more than a basketball player, Alicia Key is more than a songwriter or performer. 

Becoming a leader requires one to focus on their own hard work and determination, while keeping a humble and open-minded view on their environment. Celebrating one’s self success, while keeping in mind that others to follow should have at least the same opportunity as you did. Hardly an easy task, the more challenging aspect of the task is to actually recognize leaders around you. Being able to encourage, empower, promote and nourish a positive leader is a skill on its own. Many of us are too preoccupied or blinded by our own agenda and ego to admit that we are witnessing a leader. Kobe Bryant and Alicia Keys both had to have a supportive system and environment around them. One that encouraged them during difficult times, pushed them through challenges and setbacks, loved and cherished their efforts at times when results didn’t align with their efforts. 

My takeaway from Kobe Bryant’s tragic death is to look for the new leaders around me. Look for those who can continue and create, innovate and change, then provide them with the support they need to flourish. Working with entrepreneurs is surely the place to be for that purpose.